Agora - Optimism's RetroPGF Round 3 Summary

End User Experience & Adoption

Invest in Music

Project

0x86...24C0

investinmusic.xyz

Where fans become collectors.

Appears in

20 ballots

Contribution

Invest in Music championed the development of Optimism since its launch on Sound.xyz, in June. We onboarded our audience to the Optimism Collective through our newsletter, podcast, and posts on X. Our blog posts and podcasts were collected on Optimism via Mirror and Spinamp. We’re the only media outlet in onchain music that created Optimism content consistently. We helped artists navigate the L2 space, guiding them through the grant and retro applications. Invest in Music is one of the top drivers of mints to music on Optimism - we referred more than 200 mints across 76 unique songs. We’re the 4th largest curator on Sound.xyz We launched an Optimism Onchain Curator program - giving our community 1000 OP per month for driving mints, volume, artists, and content on Optimism.

Contribution links

OP Retro Mirror Article

OP Retro X Post

Optimism Starter Pack Mirror Article

Optimism Starter Pack X Post

Onchain Curator Season 1 Mirror Article

Onchain Curator Season 1 X Post

Onchain Curator September Recap X Post

Sound on Optimism Mirror Article

Sound on Optimism X Post

Podcast Binji on Optimism X post

Podcast Binji on Optimism Mirror Article

Podcast Binji on Optimism Clip I X Post

Podcast Binji on Optimism Clip II X Post

Podcast Onchain Summer with Jesse Pollack Spinamp

Podcast Onchain Summer with Jesse Pollack X Post

Podcast Onchain Summer with Jesse Pollack BASE

Podcast Onchain Summer with Jesse Pollack Clip on X

X spaces covering The Multichain

Podcast covering San Holo's album minted on Optimism

Clip of San Holo's album minted on Optimism

Podcast covering WesGhost's album minted on Optimism

Clip covering WesGhost's album minted on Optimism

X spaces covering WesGhost's album minted on Optimism

X spaces Onchain Summer

Podcast covering TK's album minted on Optimism

Clip I covering TK's album minted on Optimism

Clip II covering TK's album minted on Optimism

Podcast covering Iman Europe's album minted on Optimism

Clip I covering Iman Europe's album minted on Optimism

Clip II covering Iman Europe's album minted on Optimism

X spaces covering Daniel Allan's album minted on Optimism

Impact

We amplified the most important artists and albums on Optimism via our newsletter, Mirror & X posts. We drove mints, volume, and users. We educated the community about the Optimism Collective and helped position it as a forefront player in music. We encouraged artists to mint their music and receive retroactive funding for their contributions to Optimism. Through our Mirror, we drove hundreds of mints to Optimism. We have 12K subscribers and 2.3K Invest in Music pass holders. Optimism Onchain Curator Program We drove 370 mints, 0.67 ETH volume, and onboarded five artists, creating great content every step of the way. Partnerships We work closely with projects such as Mirror, First Mate, Spinamp, and Collect Pods, who prioritized their Optimism integration at our request.

Impact Metrics

X Impressions

470

X OP Specific Posts Impressions

190

Mirror subscribers and mints

Sound OP Referrals

200

Sound’s fourth collector

Onchain Curator Metrics

370

Podcast mints

180

Substack metrics

130

Funding sources

Other

We received a 5k OP Grant under the no sale rule for the Onchain Curator Program

6,000.00 USD