Launched Outcasters, a weekly newsletter for the Farcaster social protocol which is built on top of Optimism. Outcasters is a weekly newsletter curating visual snapshots of Farcaster culture. Readers can experience a collection of captivating images that serve as gateways to intriguing discussions inside a vibrant social network, enabling them to embark on deeper explorations.
Outcasters launched on July 16, 2023 and has deliver a weekly newsletter for 14 weeks in a row. The newsletter has gained over 200 subscribers, 63% newsletter open rate, and over 3000 pageviews.
Starting with Snapshot 008, Outcasters is now also guest curated by different members of the Farcaster community. https://outcasters.xyz/snapshot-008
- Facilitated the onboarding of new users into the Optimism and Ethereum ecosystem.
- Provided education to users regarding the social protocols and networks developed on Optimism.
- Attracted and introduced new NFT collectors to the Optimism ecosystem.
